Privacy Policy

This Privacy Policy explains how Alerte Digital Health Pte Ltd, doing business as Alerte Digital Vet and provider of the Atrio platform (“we”, “us”, or “our”), collects, uses, discloses, and protects your personal information in accordance with the Privacy Act 1988 (Cth) (Australia), the Australian Privacy Principles (APPs) and, where applicable, the Privacy Act 2020 (NZ).

It applies when you:

visit our website at alertedigitalvet.com or any other website of ours that links to this Privacy Policy;
use our web application Atrio (available at app.alertedigitalvet.com) or interact with any related hardware devices, including Atrio PetPulse; or
engage with us in other related ways, including through sales, support, training, or events.

Together, these offerings are referred to in this Privacy Policy as the Services.

We are responsible for determining how your personal information is collected and used and for ensuring that it is handled in accordance with Australian privacy laws.

If you do not agree with this Privacy Policy or our data handling practices, please do not use the Services.

If you have any questions or concerns about this Privacy Policy or how your information is managed, please contact us at info@alertedigitalvet.com.

SUMMARY OF KEY POINTS

This summary highlights the key aspects of our Privacy Policy.

For full details on any topic, please refer to the corresponding section below.

What personal information do we collect?

When you visit, use, or navigate the Services, we collect personal information depending on how you interact with us, the features you use, and the data you provide.

This may include your name, contact details, clinic information, and certain pet or animal health data entered into the Atrio platform.

See INFORMATION WE COLLECT for more details.

Do we collect sensitive information?

We may collect limited health-related information about animals (not humans).

We do not collect sensitive information about individuals (such as racial or ethnic origin, political opinions, religious beliefs, sexual orientation, or human health data) unless it is directly relevant to providing the Services and you have given consent. Any such information will be handled strictly in accordance with APPs and, where applicable, the Privacy Act 2020 (NZ).

See INFORMATION WE COLLECT and HOW WE USE YOUR INFORMATION.

Do we collect information from third parties?

In most cases, we collect personal information directly from you or your authorised clinic representatives.

We do not collect personal information from third parties without your knowledge or consent.

See HOW WE COLLECT YOUR INFORMATION.

How do we use your information?

We use your information to operate, improve, and maintain the Services, communicate with you, manage customer relationships, ensure security, and comply with legal obligations.

We may also use your information for other purposes with your consent or as required by law.

See HOW WE USE YOUR INFORMATION.

When do we share your information?

We only share personal information where necessary to deliver the Services — for example, with secure cloud service providers, payment processors, or qualified specialists who assist with veterinary report reviews.

We do not sell or rent personal information to any third party.

See WHEN AND WITH WHOM WE SHARE YOUR INFORMATION.

How do we protect your information?

We apply administrative, technical, and physical safeguards to protect your personal information.

While we maintain high security standards, no system can be completely secure, and we cannot guarantee against unauthorised access, disclosure, or misuse.

See HOW WE KEEP YOUR INFORMATION SAFE.

What are your privacy rights?

Under the Privacy Act 1988 (Cth) and, where applicable, the Privacy Act 2020 (NZ), you have the right to access and correct your personal information, and to make a complaint if you believe your privacy has been breached.

See YOUR PRIVACY RIGHTS for more details.

How can you contact us?

You can exercise your privacy rights or raise a concern at any time by contacting us at info@alertedigitalvet.com.

We will respond to all privacy-related requests in accordance with Australian and, where applicable, New Zealand privacy laws.

See HOW YOU CAN CONTACT US ABOUT THIS NOTICE.

1. INFORMATION WE COLLECT

Personal information you disclose to us

In short: We collect personal information that you choose to provide to us.

We collect personal information that you voluntarily provide when you:

register for or use the Services;
purchase, rent, or activate an Atrio PetPulse device;
communicate with us about our products or support;
participate in training, events, or promotional activities; or
otherwise contact us.

Personal information collected

The personal information we collect depends on how you interact with us and the Services. It may include:

names and titles
phone numbers and email addresses
mailing or business addresses
clinic or place of employment details
usernames and login credentials
contact preferences
billing or payment details (processed via Stripe — see below)
communications or support requests you send to us

If you are a veterinary clinic or professional using Atrio, you may also upload or enter Operational Data such as animal identifiers, owner contact details, and veterinary history.

This information remains confidential and is used only for the purpose of providing and maintaining the Services.

Sensitive information

We generally do not collect “sensitive information” as defined under the Privacy Act 1988 (Cth) (e.g. health information about individuals, racial or ethnic origin, religious beliefs, or sexual orientation).

However, we may process limited health-related information about animals as part of delivering the Services.

If any sensitive information about an individual is ever collected (for example, a pet owner’s health status where relevant to animal care), it will only be collected with consent and handled in accordance with the Australian Privacy Principles (APPs).

Payment data

We may collect data necessary to process your payments, such as payment method details and billing information. All transactions are securely processed through Stripe, which acts as the data controller for payment information.

We do not store or have access to complete payment card details.

You can review Stripe’s privacy policy here: https://stripe.com/au/privacy.

Accuracy of information

You are responsible for ensuring that any personal information you provide is true, complete, and up to date.

Please notify us promptly of any changes to your details so we can maintain accurate records.

2. HOW WE COLLECT YOUR INFORMATION

In short: We collect personal information directly from you, through your use of the Services, and from connected devices.

We collect personal information in the following ways:

Directly from you — for example, when you register an account, contact us, or make a purchase, rental, or subscription.
Through your use of the Services — such as when you enter pet or owner details, generate reports, or interact with features on the Atrio platform.
From connected devices — including data recorded by the Atrio PetPulse device and transmitted to the Atrio platform for analysis and report generation.
Automatically through technology — such as cookies, usage logs, and analytics that help us maintain site performance and security (see COOKIES AND OTHER TRACKING TECHNOLOGIES).

We will only collect personal information by lawful and fair means and where it is reasonably necessary for our business activities or to provide you with the Services.

3. HOW WE USE YOUR INFORMATION

In short: We use your personal information to provide and support the Services, communicate with you, ensure system integrity, comply with our legal obligations, and improve your experience.

We use personal information for the following purposes:

To create and manage user accounts. We use your information to register your account, authenticate your identity, and maintain your account details.
To provide the Services. This includes delivering access to the Atrio software platform, processing data collected by the Atrio PetPulse device, generating reports, and enabling technical or specialist review where requested.
To communicate with you. We may use your information to respond to your enquiries, provide technical support, and send administrative updates such as changes to our terms, policies, or service features.
To manage orders and payments. We use your information to process purchases, rentals, or subscriptions, and to manage billing, payments, returns, and customer records.
To maintain and improve the Services. We may use de-identified or aggregated data to analyse usage patterns, improve functionality, develop new features, and enhance system performance.
To request feedback. We may contact you to seek your feedback about the Services or your user experience.
For marketing communications (with consent). With your consent, we may use your contact details to send marketing or promotional materials about our products and services. You can opt out of these communications at any time by following the unsubscribe link in our emails or contacting us directly.
To ensure security and prevent misuse. We may use your information to monitor for fraud, unauthorised access, or other security risks and to protect the integrity of the Services.
To comply with legal and regulatory obligations. We may use or disclose personal information where required by Australian or New Zealand law, or to assist law enforcement or regulatory bodies.
To protect health or safety. In rare cases, we may use or disclose information where necessary to prevent or lessen a serious threat to health or safety, consistent with the Privacy Act 1988 (Cth) and the Privacy Act 2020 (NZ).

We will not use or disclose your personal information for any other purpose unless:

you have given your consent;
you would reasonably expect us to use or disclose it for a related purpose; or
the use or disclosure is otherwise permitted under applicable privacy laws.

4. WHEN AND WITH WHOM WE SHARE YOUR INFORMATION

In Short: We only share your personal information where it is reasonably necessary to provide the Services, support our business operations, or comply with legal requirements.

We do not sell or rent personal information to any third party.

We may need to share your personal information in the following situations:

With service providers and contractors. We engage trusted third parties to help us operate and support the Services — including cloud hosting providers, payment processors (such as Stripe), data storage partners, analytics tools, customer support platforms, and IT maintenance providers. These third parties are bound by confidentiality and data protection obligations and may only use your information to perform services on our behalf.
With veterinary specialists or authorised reviewers. If you request a specialist review report or similar professional service, we may share relevant Operational Data (including animal and owner details) with authorised veterinary professionals for the purpose of preparing that report.
With business partners and affiliates. We may share information with affiliated entities or partners who assist in research, development, or service delivery. These parties are required to handle all personal information in accordance with this Privacy Policy and applicable privacy laws.
For legal, regulatory, or safety reasons. We may disclose information where required by Australian law, to comply with legal processes, respond to lawful requests from government authorities, or prevent or address safety, fraud, or security issues.
Business restructuring or transfer. In the event of a merger, acquisition, restructuring, or sale of all or part of our business, we may transfer relevant personal information to the acquiring entity, subject to confidentiality and continued privacy protection.

CROSS-BORDER DISCLOSURES

Some of our service providers or affiliated entities may be located outside Australia, including in Singapore or other jurisdictions where we operate.

When we disclose personal information overseas, we take reasonable steps to ensure those recipients comply with privacy obligations that are substantially similar to those under the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

5. COOKIES AND OTHER TRACKING TECHNOLOGIES

In Short: We use cookies and similar technologies to operate and improve our Services — not for targeted advertising.

We use cookies and other tracking technologies (such as web beacons and analytics scripts) to collect limited information about how you interact with the Services.

These technologies help us:

maintain secure account logins and user sessions;
analyse site usage and performance;
remember user preferences; and
improve reliability and functionality.

We may also allow trusted service providers (such as analytics and hosting partners) to use these technologies on our behalf for the same purposes.

These cookies and analytics tools do not track you across unrelated websites and are not used for targeted or behavioural advertising.

You can choose to disable cookies through your browser settings. However, some parts of the Services may not function properly if you do so.

6. ARTIFICIAL INTELLIGENCE-BASED TECHNOLOGIES

In Short: Yes. Some features of the Services use artificial intelligence (AI) and machine learning technologies to support diagnostic and monitoring insights in veterinary care.

Our AI technologies

As part of the Services, we use AI and machine learning to:

analyse physiological and clinical data from Atrio PetPulse and related sources;
generate AI-assisted insights and reports to assist veterinary professionals; and
improve the accuracy, reliability, and performance of our analytical models over time.

How we handle information in AI systems

All personal information used in connection with our AI functions is processed in accordance with this Privacy Policy and the Privacy Act 1988 (Cth).

We take reasonable steps to:

de-identify data wherever possible before it is used for AI model development or improvement;
limit access to authorised personnel and trusted third-party processors; and
apply appropriate technical and organisational safeguards to protect the data.

Our AI systems are designed to assist veterinary professionals, not to replace clinical judgment or make autonomous medical decisions

7. TRANSFERRING INFORMATION INTERNATIONALLY

In Short: Most of your information is stored and processed in Australia, but some may be transferred overseas where necessary to support our operations.

Our servers are primarily located in Australia. However, some of our trusted service providers or affiliated entities may operate in other countries, including Singapore or other jurisdictions where we or our partners maintain infrastructure.

When we disclose personal information overseas, we take reasonable steps to ensure that the recipient:

complies with privacy obligations substantially similar to those under the Privacy Act 1988 (Cth);
handles the information securely and only for authorised purposes; and
does not breach the Australian Privacy Principles in relation to the information.

By using the Services, you consent to the transfer of your personal information outside Australia in accordance with this Privacy Policy.

We do not rely on the European Commission’s Standard Contractual Clauses, as our processing is governed by Australian law.

For users in New Zealand, personal information may be transferred to and stored in Australia. We take reasonable steps to ensure any such transfers comply with the Privacy Act 2020 (NZ).

8. HOW LONG WE KEEP YOUR INFORMATION

In Short: We retain personal information only for as long as necessary to provide the Services and meet our legal obligations.

We keep personal information for as long as it is reasonably required for the purposes set out in this Privacy Policy, including to:

maintain your account and provide ongoing support;
meet legal, regulatory, or accounting requirements; and
resolve disputes or enforce our agreements.

When personal information is no longer needed for these purposes, we take reasonable steps to de-identify or securely destroy it, unless retention is required by law.

Operational Data (such as animal health records entered by clinics) may be retained in accordance with professional or regulatory record-keeping obligations that apply to veterinary practices.

Backup and archival copies are securely stored and isolated from active systems until deletion or de-identification is possible.

9. HOW WE KEEP YOUR INFORMATION SAFE

In Short: We use a combination of technical and organisational safeguards to protect your personal information.

We take reasonable steps to protect the personal information we hold from misuse, interference, loss, unauthorised access, modification, or disclosure.

These steps include:

encryption and secure storage of data;
restricted access to authorised personnel only;
network and system monitoring; and
regular security testing and policy reviews.

All personal information stored electronically is hosted on secure servers located in Australia or managed by trusted service providers that apply equivalent data protection standards.

While we apply strict security controls, no system can be completely secure. We cannot guarantee the security of information transmitted to or from the Services. You are responsible for ensuring that any access to your account or the Services occurs from a secure device and network.

10. COLLECTING INFORMATION FROM MINORS

In Short: Our Services are designed for veterinary professionals and are not intended for individuals under 18 years of age.

We do not knowingly collect or store personal information from individuals under 18.

By using the Services, you confirm that you are at least 18 years old or are using the Services under the supervision of a qualified veterinary professional.

If we become aware that personal information has been collected from an individual under 18, we will take reasonable steps to delete that information.

If you believe we may have collected such information, please contact us at info@alertedigitalvet.com.

11. YOUR PRIVACY RIGHTS

In Short: Under Australian law, you have rights to access, correct, and control your personal information.

Your rights under Australian law

Under the Privacy Act 1988 (Cth) and the Australian Privacy Principles, you have the right to:

Request access to the personal information we hold about you;
Request correction of any inaccurate, incomplete, or out-of-date information;
Withdraw consent for processing where we rely on your consent (for example, marketing communications); and
Make a complaint if you believe we have mishandled your personal information.

You can exercise these rights at any time by contacting us at info@alertedigitalvet.com. We will respond to all requests within a reasonable timeframe, usually within 30 days, and in accordance with the Privacy Act 1988 (Cth).

If you are not satisfied with how we handle your request or complaint, you may contact the Office of the Australian Information Commissioner (OAIC):

Website: www.oaic.gov.au

Phone: 1300 363 992

Email: enquiries@oaic.gov.au

If you are based in New Zealand, you have equivalent rights under the Privacy Act 2020 (NZ) to access and correct your personal information, and you may contact the Office of the Privacy Commissioner at www.privacy.org.nz.

Marketing communications

You may opt out of receiving marketing or promotional communications at any time by:

the “unsubscribe” link in our emails, or
emailing info@alertedigitalvet.com.

We may still send you administrative or service-related messages necessary for your account or ongoing use of the Services.

Account information

If you wish to review, update, or delete your account information, you may contact us at info@alertedigitalvet.com.

Upon request, we will deactivate or delete your account and remove your information from our active systems, except where retention is required for legal, regulatory, or fraud prevention purposes.

Cookies and browser settings

Most browsers accept cookies automatically. You can adjust your browser settings to reject or delete cookies, but some parts of the Services may not function properly if you do so.

12. CONTROLS FOR DO-NOT-TRACK FEATURES

In short: We currently do not respond to Do-Not-Track (DNT) signals.

Some web browsers and mobile devices allow you to activate a “Do-Not-Track” (DNT) setting to signal that you prefer not to have your online activity tracked.

At this time, there is no industry-wide standard for recognising or responding to DNT signals.

Accordingly, our Services do not currently respond to browser DNT requests. If such a standard is adopted in the future, we will update this Privacy Policy to reflect our compliance approach.

13. PRIVACY RIGHTS FOR NEW ZEALAND RESIDENTS

In short: If you are based in New Zealand, we handle your personal information in accordance with the Privacy Act 2020 (NZ) and its Information Privacy Principles (IPPs).

We collect and process personal information only for the purposes set out in this Privacy Policy. If you choose not to provide certain information, this may limit our ability to:

offer you the products or services you request;
respond to your inquiries; or
verify your identity and manage your account.

You have the right to request access to and correction of your personal information at any time by contacting us at info@alertedigitalvet.com. We will respond within a reasonable time and in accordance with the Privacy Act 2020 (NZ).

If you believe we have breached your privacy rights, you may contact the Office of the Privacy Commissioner (New Zealand):

Website: www.privacy.org.nz

Phone: 0800 803 909

Email: enquiries@privacy.org.nz

14. OTHER COUNTRY-SPECIFIC LAWS

Our Services are designed and offered primarily for veterinary professionals and businesses based in Australia and New Zealand.

If you access the Services from outside these regions, you do so at your own initiative and are responsible for complying with local privacy laws where they apply.

We do not currently target or offer services to individuals located in the United States or other jurisdictions outside Australia and New Zealand.

15. HOW WE MAKE UPDATES TO THIS NOTICE

In Short: We update this Privacy Policy as necessary to remain compliant with privacy laws.

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements.

The “Last Updated” date at the top of this document will indicate when revisions were made.

If any material changes are made, we will provide reasonable notice, such as posting an update on our website or notifying you directly by email.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal information.

16. HOW YOU CAN CONTACT US ABOUT THIS NOTICE

If you have any questions or concerns about this Privacy Policy or how your personal information is handled, please contact:

Privacy Officer

Alerte Digital Health Pte Ltd

4803/27 Thierry Street

Melbourne, Victoria 3000

Australia

Email: i nfo@alertedigitalvet.com

If your concern remains unresolved, you may also contact your local privacy regulator:

Australia: Office of the Australian Information Commissioner — www.oaic.gov.au
New Zealand: Office of the Privacy Commissioner — www.privacy.org.nz

17. HOW YOU CAN REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU

In short: You can request access to, correction of, or deletion of your personal information at any time.

You have the right under the Privacy Act 1988 (Cth) and, where applicable, the Privacy Act 2020 (NZ) to:

request access to the personal information we hold about you;
request correction of inaccurate, incomplete, or out-of-date information; or
request deletion of your personal information where permitted by law.

To exercise these rights, please contact us at info@alertedigitalvet.com.

We will respond within a reasonable timeframe and in accordance with applicable privacy laws.

We may need to verify your identity before processing your request.

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info@alertedv.com

Melbourne, Australia

AN ALERTE DIGITAL HEALTH COMPANY